Locating research participants is challenging among socially diverse groups (including: ethnicity, older age or early ageing, low socio-economic status, psychopathology and cognitive dysfunction, overweight and obesity). Barriers exist at several levels: limited literacy means potential participants are unaware of projects or of the research implications of those studies. Individuals in such groups often have sub-optimal health care service delivery. Unintentional labelling and stigmatisation caused by participation could impose negative attitudes towards changing behaviour. New strategies should be developed in order to increase participation, especially if barriers exist related to social background,

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